Meet Dani

"Your external environment is a reflection of your internal world."

Dani Coha, Wardrobe Fairy

Dani Coha founded Wardrobe Fairy over a decade ago, and in that time has built a reputation as one of the most trusted names in bespoke wardrobe and home organisation.

Her clients include some of the most recognisable people in the world. Rita Ora, members of One Direction, DJ Fat Tony, Julien Macdonald, Maya Henry, Melissa Odabash, Jerry Hall, Sonam Kapoor, Georgia May Jagger, Dynamo, Jodie Turner-Smith, Simone Ashley (to name but a few!)… as well as members of European and Middle Eastern royal households. What they have in common is that they come back.

The work takes Dani and her team across London and internationally, to Doha, Monaco, Ibiza, Saudi Arabia and beyond. Every project is different. A single wardrobe in Belgravia. A full home relocation abroad. A digital catalogue for a client with homes in three countries. Whatever the brief, the approach is the same: personal, careful and completely discreet.

Wardrobe Fairy has been featured in British Vogue, GQ, the Sunday Times, the Financial Times, Country Living and on the BBC.