Privacy Policy

Last updated: 22 June 2026

Wardrobe Fairy ("we", "us", "our") is committed to protecting your privacy and to handling your personal information with the same discretion that defines our service. This policy explains what information we collect, how we use it, and the rights you have over it.

Discretion and confidentiality are central to how we work. We treat every client's personal information with care and we limit access to those who need it in order to provide our services.

Who we are

Wardrobe Fairy is a wardrobe management, home organisation and relocation service, based in London and operating worldwide, founded by Danijela Coha.

For the purposes of UK data protection law, the data controller is Wardrobe Fairy Limited (company number 10270438), address available on request.

If you have any questions about this policy or about how we handle your information, please contact us at dani@wardrobefairy.co.uk.

The information we collect

We may collect and process the following:

  • Contact details such as your name, email address, telephone number and the messaging service you use to reach us.

  • The content of any enquiry or message you send us, including through WhatsApp, email or a contact form.

  • Information you choose to share with us while we provide our services, which may include details about your home, your wardrobe, your schedule and your relocation needs.

  • Technical information collected automatically when you visit our website, such as your IP address, browser type, device details and how you use the site.

We only collect the information we need in order to respond to you and to provide our services.

How we collect it

We collect information when you:

  • Contact us through WhatsApp, email, telephone or a form on our website.

  • Engage us to provide our services.

  • Browse our website, through cookies and similar technologies (see the Cookies section below).

How we use your information and our lawful bases

Under UK data protection law we must have a lawful basis for using your personal information. We use it:

  • To respond to your enquiries and to communicate with you. Lawful basis: our legitimate interest in responding to people who contact us, and taking steps at your request before entering into a contract.

  • To provide and manage our services. Lawful basis: performance of our contract with you.

  • To keep proper records and to meet our legal and accounting obligations. Lawful basis: compliance with a legal obligation.

  • To run, improve and secure our website. Lawful basis: our legitimate interest in providing a safe and effective website.

  • To send you updates or marketing, only where you have asked us to. Lawful basis: your consent, which you can withdraw at any time.

Who we share it with

We do not sell your personal information. We share it only where necessary, with:

  • Service providers who help us run our business and website, such as our website host (Squarespace) and any analytics providers.

  • Trusted contractors or partners involved in delivering a project for you, and only to the extent needed to carry out that work.

  • Professional advisers or authorities, where we are required to share it by law.

Anyone who handles personal information on our behalf is required to keep it secure and to use it only for the purposes we specify.

International transfers

Some of our service providers, including our website host, are based outside the UK, which means your information may be transferred to and stored in other countries. Where this happens, we take steps to make sure your information is protected by appropriate safeguards recognised under UK data protection law, such as Standard Contractual Clauses.

How long we keep it

We keep your personal information only for as long as we need it for the purposes set out in this policy, including to meet any legal, accounting or reporting requirements. When we no longer need it, we delete or anonymise it securely.

How we keep it secure

We take appropriate technical and organisational measures to protect your personal information against loss, misuse and unauthorised access. Given the nature of our clients, confidentiality is built into how we operate, and access to client information is restricted to those who need it.

Cookies

Our website uses cookies and similar technologies to help it function and to understand how visitors use it. You can control non-essential cookies through the cookie banner on our site and through your browser settings.

Your rights

Under UK data protection law you have the right to:

  • Ask for a copy of the personal information we hold about you.

  • Ask us to correct information that is inaccurate or incomplete.

  • Ask us to delete your information in certain circumstances.

  • Ask us to restrict or object to how we use your information.

  • Ask us to transfer your information to another provider in certain circumstances.

  • Withdraw your consent at any time, where we rely on consent.

To exercise any of these rights, please contact us at dani@wardrobefairy.co.uk. We will respond within the time limits set by law.

Complaints

If you have a concern about how we handle your personal information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK regulator for data protection, at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised "last updated" date.

Contact us

Wardrobe Fairy Limited Email: dani@wardrobefairy.co.uk Address available on request